Lineberry Marketing is proud to announce that Jeff, Lizzy and Rebekah each achieved their Google Analytics Certification last week. This certification demonstrates a thorough understanding of how to collect data about your users’ experience on your site, configure and process that data, and create meaningful reports using that data. These reports provide insight as to how we can improve users website experience, increase traffic and generate more leads.
Recently I received an email from a client’s private email account with what appeared to be a Dropbox invite to view a PDF. Since I wasn’t expecting this email or file from our client my suspicions were raised. After emailing the client and asking if they had sent the email, which they hadn’t, I hovered my mouse over the button in the email that says, “Download PDF Here”. The link preview showed it went to a site other than Dropbox which clued me in further that this wasn’t a request from my client but indeed someone trying to gain account access information. This is what is often referred to as “phishing”.
By tricking you into entering your log in credentials on what you think is a normal log in screen for a site, they gather the username and password information. At a minimum this would allow someone into your Dropbox account and since many people use the same username/email and password for banking, email, social networks and others they can now use that information to access all of these accounts. Continue reading
Owner of Lineberry Marketing, Jeff Lineberry, was recently quoted in an American Express Open Forum article discussing when to do a re-design of your company website. He mentions easy ways to tell if you are due for a website design update, including checking out how the site pulls up on a smart phone or tablet and if your company’s services are up to date.
Please read the excerpt below and click the image to read the entire article. If you have a friend or colleague that is looking to do a redesign, this information might be helpful to them so feel free to share the article. Continue reading
The News & Observer recently highlighted comments from Lineberry Marketing regarding webrooming, a new internet phenomena where people are researching products online and then going to a local store to make a purchase. The internet used to be percieved as taking business away from the local market but now it actually supplements the research prior to a local purchase. Great news all around for local small companies and businesses who are now taking advantage of the internet to increase revenue.
Lineberry Marketing is proud to be a “Hope Angel” corporate sponsor of the 2014 Angels Among Us 5K Run and 3K Family Walk held on April 26, 2014.
Donations received benefit the Robert Preston Tisch Brain Tumor Center at Duke which supports research and finding a cure for brain tumors. This is a worthwhile event and cause to support for various reasons but personally for me, it is to honor my mom who is receiving treatment at Duke. There is currently no cure for brain tumors but with continued support and funding, there is hope for better treatments and a cure. This event has raised over $14 million dollars since it began in 1994 and ensures that the vital research needed can continue.
If you’d like to support our team, please visit (Angels Among Us)
It’s hard to believe but the Holiday Season will soon be upon us. One of the best ways to say thank you to your clients who have helped make your year a success is to send holiday greetings. By sending out your card right after Thanksgiving you can make an early impression on your clients and show them how truly grateful you are for their business before they’re inundated with other thank you and holiday cards.
Lineberry Marketing Consultants offers custom-designed holiday cards that integrate your company logo, colors and message. We provide complete design services including messaging and can have the cards shipped directly to you for easy addressing and distribution.
Contact us today or call (919) 830-2321 for more information on our custom designed holiday cards.
When thinking about a comprehensive marketing strategy, don’t stop with just your website. While it is true that everything is online these days, print design materials carry your brand out into the real world. It is important that your Raleigh print materials are designed with your target customer in mind and use your current colors and design theme from your website and/or logo. Your business deserves print materials that effectively communicate the company’s message, products and/or services. In the case of folders, packaging and car wraps, you will need pieces that are functional, as well as attractive. Continue reading
Lineberry Marketing is proud to add mobile website design to its Raleigh web design service line up. The benefits of having a custom mobile website for your business are endless. In addition to the expansion of your company’s visibility and increased brand recognition, the mobile website creates new avenues for consumers to view your products or services on their smart phone, tablet or other mobile device. With a mobile site, customers are able to view your site with ease, night or day, without having to fire up the home or work computer.
If you currently have a website in place and love the look and feel of your site, Lineberry Marketing will customize a mobile website design for you that mirrors your current site, but makes it increasingly easier and quicker for visitors to read and navigate through the site. Also, our mobile websites give you a custom URL and mobile search engine marketing package that assists in your company’s overall visibility on Google and the other search engines. Continue reading
These days, it is imperative for a business to have an engaging Facebook page that attracts and retains followers. There are simple ways to accomplish this that can be integrated into an online social marketing strategy.
For Facebook, it is important to post on a regular basis. This keeps your page fresh, not stale and boring, so people will want to stay on as followers in order to get the latest news.
One of the best ways to get new likes is to post engaging content so that when someone visits your website and clicks on the Facebook link they are compelled to click “Like.” At Lineberry Marketing, we recommend posting relevant information such as specials, sales, discounts, pictures of recent projects, new products or shipments, upcoming events at your location, links to articles from other relevant sites, tradeshows you are participating in, etc. Continue reading
Lineberry Marketing designs shopping websites that can be fully customized for both new and established retail stores and small, medium and large businesses. These E-commerce websites can be used to sell handmade goods, equipment, supplements, clothing, home & garden, commercial products and more. If you are just getting your business up and running, it is crucial to find the right marketing company that will help you get started with an online shopping website, design, set it up and assist you with the management on an ongoing basis. Lineberry Marketing offers these same services to more established business as well, those already with a physical location that may have seen competitors’ online success. It is never too late to supplement current sales with online sales or transition your business model to an online only retailer. Lineberry Marketing can help you through this process, as we have the design, technical and marketing experience necessary to help you be successful online. Continue reading