All posts by Jeff Lineberry

Happy 4th of July 2021

Memorial Day 2021We are so grateful to live in one of the freest countries on Earth thanks to the sacrifice of so many; past, present and future. We are proud to be an American small business employing our fellow Americans to help our clients businesses thrive. In observance of Independence Day, our offices will be closed on July 5th so our team can have time to celebrate with their families. Wishing you all a safe and happy 4th!

Memorial Day 2021

Memorial Day 2021We are eternally grateful to the brave men and women who paid the ultimate sacrifice defending the freedom of our nation. Lineberry Marketing Consultants LLC will be closed Monday, May 31st in observance of Memorial Day. May we all do something in remembrance of these heroes. Let us also always remember to honor our veterans and those currently serving.

We Are a Proud Sponsor of the 4th Annual Mardi Gras Event Benefitting NCDSA

4th Annual Mardi Gras Event

Lineberry Marketing Consultants, LLC is proud to sponsor the 4th Annual Mardi Gras Party benefiting the North Carolina Down Syndrome Alliance (NCDSA). Though the event will be virtual this year, it will be no less special! Choose from three New Orleans-style menu options including one with a personal chef and butler service accommodating 10 guests! The event also includes a silent auction, items already open for bidding, and the ability to purchase a Golden Ticket for a one in 100 chance of winning an all-inclusive trip to the Caribean! Read on to learn more about this dazzling event for a worthy cause!
https://e.givesmart.com/events/jYy/

Google’s Local Service Ads Shaking Up SERP

Search Engine Results PageGoogle’s Local Service Ads are shaking up search engine results pages (SERP) and disrupting the paid Google Ads market. Read on to learn about Local Service Ads, how they differ from traditional Google Ads, and if they are available in your industry.

What are Local Service Ads?

Local Service Ads appear at the top of search engine results pages for keywords relevant to the industries they are currently serving. For example, since Local Service Ads are currently available for defense attorneys in the Raleigh area, searching “DWI attorney near me” produced three images of lawyers with the name of their firm, their ranking, and the number of years in business. If you hover over the images, you see the hours and phone number listed.

These results are engaging because they include an image, reviews, and star rating, and they immediately connect users with the information they are looking for. Additionally, if you were to click on any of these listings, you would be brought to a page with more information and a direct call to action (phone or messaging depending on your settings and which device you are searching from). 

These ads also often include a “Google Guaranteed” or “Google Screened” badge which enhances your potential clients’ ability to trust you before they have even interacted with your company.

How Do Local Service Ads Differ from Traditional Google Ads?

The ad text of Local Service Ads (LSA’s) cannot be customized as it can with Google Ads. In addition, there is no way to specify keywords that trigger your ad to show like with Google Ads. Instead, your LSA’s will show for all searches relevant to your industry and the services you provide.

Another difference between Local Service Ads and Google Ads is the way you are charged. With Google Ads, you are charged every time someone clicks on your ad so you are paying for a potential lead. With LSA’s, you are charged every time someone calls or messages you so you are paying for an actual lead. As you can imagine, a click in Local Service Ads is typically more expensive than a click in Google Ads, however, the cost per acquisition is typically lower for Local Service Ads and Google gives you the ability to dispute the charge if the lead was not in your service area or not in reference to services you provide.

How Can You Tell if LSA’s are Available in Your Industry?

The quickest way to tell if LSA’s are available in your industry is to go to google.com and type in any keyword phrases relevant to your industry. For example, if you are a defense attorney, type in “DWI attorney near me” or “defense attorney near me”. LSA’s are not triggered by every single keyword, so if you don’t see any, try a few other keyword phrases first.

The failproof way that takes a little longer is to go to Google’s Local Service Ads “Eligibility” page: https://ads.google.com/localservices/signup/eligibility and enter your state, zip code, and job category. If you do not see a category relevant to your industry, do not lose hope. This is a new feature Google is offering and it is expanding and changing every day. If you would like to run Google Local Service Ads and you do not see your “job category” listed, continue checking back once per week so you can be one of the first to run LSA’s in your industry!

If you are looking for a lower cost per acquisition, you very well may want to consider shifting or expanding your advertising budget to include Local Service Ads. As with most paid ads, it is important that you work with a marketing professional to prevent unnecessary wasteful spending. At Lineberry Marketing Consultants, we are proud to offer Local Service Ads set up and management services a la carte. If you are interested in learning more, contact us today for a free consultation; our ultimate goal is to bring you more leads and we are standing by ready to help!

For more information, visit Google’s Local Service Ads page.

Merry Christmas and Happy Holidays 2020!

Happy Holidays 2020We can all agree that 2020 has been quite a year! We are so incredibly grateful to each and every one of our clients for riding out this crazy year with us and allowing us to help you adapt and evolve with the ever-changing needs of our community.

Lineberry Marketing will have limited working hours on December 21st, 22nd, and 23rd and will be closed on December 24th and 25th and January 1st to celebrate the holidays with our families. Our team would like to wish you all a wonderful, restful holiday!

Happy Thanksgiving 2020

Happy Thanksgiving 2020

The Lineberry Marketing team would like to wish you and your family a Happy Thanksgiving. This year, we are most grateful for our health and the health of our loved ones. We would like to take this opportunity to thank our clients for their continued support during a very difficult year. We are truly grateful to all our current and past clients and wish you all a Thanksgiving full of gratitude and wellness! We will be closed Thursday, November 26th- Friday, November 27th to spend time with our families. 

Helpful Tips as We Move Into the Holiday Season

Open for BusinessThe holiday season is fast approaching. Though the holidays can be a very busy time, it is not unusual for small businesses to experience a slowdown in both traffic and revenue. We compiled a few tips to help businesses navigate through the season.

  • Keep Your Clients Informed Of Any Changes to Your Hours – The last thing you want is a customer showing up fifteen minutes after you close. Or, imagine a customer going somewhere else because they think you are closed when in reality, you have extended your hours due to the holiday season. Keep customers informed of your current hours online by immediately publishing any changes to your hours on your website, Google My Business listing, Facebook, and Yelp.
  • Continue reading

Statue of Liberty

Happy Independence Day 2020

As we reflect on what it means to be an American this Independence Day, we would like to take this opportunity to share our gratitude for the brave men and women in America’s history that fought for our freedom. We are proud to be an American small business and grateful for your ongoing support. In honor of Independence Day, we will be closed Friday, July 3rd. We hope you and your loved ones have a safe and restful holiday!